Privacy policy
PRIVACY POLICY
Last Updated: August 12, 2026
This Privacy Policy describes how SITARATRADING LLC, operating the online store Fragancia Bella (“Fragancia Bella,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information when you visit, use our services, make a purchase from fraganciabella.com (the “Site”), or otherwise communicate with us.
For purposes of this Privacy Policy, “you” and “your” refer to users of our Services, including customers, website visitors, and other individuals whose personal information we process.
Please read this Privacy Policy carefully.
1. WHO WE ARE
Legal Business Name: SITARATRADING LLC
Store Name: Fragancia Bella
Website: fraganciabella.com
Business Address: 9900 Westpark Dr, Ste 204, Houston, TX 77063, USA
Customer Support Email: info@fraganciabella.com
Fragancia Bella is an online fragrance store operated by SITARATRADING LLC.
2. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, Services, legal requirements, or other operational reasons.
When we make changes, we will post the revised Privacy Policy on this page and update the “Last Updated” date.
Where required by applicable law, we may provide additional notice regarding material changes.
3. PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with our Site and Services.
Information You Provide Directly to Us
We may collect information that you voluntarily provide, including:
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Name
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Email address
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Telephone number
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Billing address
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Shipping address
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Order and purchase information
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Account information, if you create a customer account
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Information you provide through contact forms
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Customer service communications
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Product reviews, comments, or other information you choose to submit
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Marketing preferences
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Return, refund, and order-support information
When you make a purchase, payment information is processed through our payment service providers. We may receive payment-related confirmation and transaction information necessary to process and manage your order.
Information Collected Automatically
When you visit or interact with our Site, we and our service providers may automatically collect certain information about your device and activity.
This may include:
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IP address
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Browser type
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Device type
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Operating system
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Device identifiers
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Website interactions
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Pages and products viewed
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Referring websites
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Shopping cart activity
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Approximate location derived from an IP address
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Date and time of Site visits
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Cookie and similar technology information
We may collect this information using cookies, pixels, tags, analytics technologies, and similar tools.
Information We Receive From Third Parties
We may receive personal information from third parties that help us operate our business, including:
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Shopify
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Payment processors
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Shipping and fulfillment providers
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Analytics providers
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Advertising and marketing platforms
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Fraud-prevention and security providers
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Customer service providers
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Apps and other technology providers connected to our online store
The information received depends on the particular service and your interaction with us.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information for legitimate business purposes, including the following.
Providing Products and Services
We use personal information to:
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Process and fulfill orders
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Process payments
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Deliver products
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Provide order confirmations and shipping updates
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Manage customer accounts
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Process returns and refunds
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Respond to customer questions
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Provide customer support
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Maintain records relating to transactions
Marketing and Advertising
Where permitted by applicable law, we may use personal information to:
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Send promotional emails or marketing communications
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Recommend products
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Measure advertising effectiveness
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Understand customer interests
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Personalize marketing
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Display advertising that may be relevant to you
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the communication.
Site Operation and Improvement
We may use information to:
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Operate and maintain our Site
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Analyze Site traffic and performance
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Understand how visitors use our store
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Improve products and Services
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Improve website functionality and customer experience
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Troubleshoot technical issues
Security and Fraud Prevention
We may process personal information to:
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Detect potentially fraudulent transactions
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Prevent unauthorized activity
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Protect customer accounts
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Protect our Site and systems
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Investigate suspected fraud or misuse
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Enforce our Terms of Service
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Protect our legal rights and those of our customers
Legal and Regulatory Purposes
We may use or retain personal information when reasonably necessary to:
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Comply with applicable laws and regulations
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Respond to lawful requests
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Maintain tax and accounting records
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Establish or defend legal claims
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Enforce agreements and policies
5. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Site, remember customer preferences, understand Site usage, improve performance, prevent fraud, and support advertising and marketing activities.
Some cookies are necessary for essential functions such as shopping cart functionality, checkout, security, and account access.
Other cookies and technologies may be used for analytics, personalization, or advertising.
Depending on your location and applicable law, you may have choices regarding certain cookies or tracking technologies.
You may also be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of the Site.
6. SHOPIFY
Our store is hosted by Shopify, which provides the e-commerce platform that allows us to operate our online store and provide our Services.
Shopify may process personal information about visitors and customers in connection with providing its services to us.
Your information may therefore be processed by Shopify and its service providers in accordance with their applicable privacy practices.
7. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information when reasonably necessary to operate our business and provide our Services.
Categories of recipients may include:
Service Providers
We may disclose information to companies that provide services on our behalf, such as:
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Shopify and e-commerce technology providers
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Payment processors
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Shipping and delivery providers
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Website hosting and technology services
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Customer support services
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Analytics providers
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Marketing providers
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Fraud prevention and security providers
These providers may process information as necessary to perform services for us.
Advertising and Marketing Partners
We may disclose certain identifiers, device information, browsing activity, or similar information to advertising and marketing partners to measure campaigns, provide advertising, or understand customer interactions.
Depending on applicable privacy law, some of these activities may be considered “sale,” “sharing,” or processing for “targeted advertising,” even when personal information is not exchanged for money.
Where required by applicable law, we provide customers with the ability to exercise applicable opt-out rights.
Business Transactions
Personal information may be transferred or disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.
Legal Requirements
We may disclose information when reasonably necessary to comply with applicable law, legal process, court orders, regulatory requests, or government requirements, or to protect our rights, customers, property, or Services.
8. SALE, SHARING, AND TARGETED ADVERTISING
We do not sell personal information for money.
However, depending on the technologies and advertising services used on our Site, certain disclosures of personal information to advertising or analytics providers may be considered a “sale,” “sharing,” or “targeted advertising” under some U.S. privacy laws.
Where applicable, you may have the right to opt out of these activities.
If a privacy choices or data-sharing opt-out feature is available on our Site, you may use that feature to submit your preference.
You may also contact us at:
We will process applicable privacy requests in accordance with relevant law.
9. USER-GENERATED CONTENT
Our Site may allow customers to submit reviews, ratings, comments, photographs, or other content.
Information you intentionally submit for public display may be visible to other visitors.
Please do not include sensitive or unnecessary personal information in publicly available reviews or submissions.
We are not responsible for how other individuals may use information that you voluntarily make public.
10. THIRD-PARTY WEBSITES AND SERVICES
Our Site may contain links to websites, applications, or services operated by third parties.
We do not control the privacy, security, or data-handling practices of independent third parties.
We encourage you to review the applicable privacy policies of third-party websites or services before providing personal information to them.
11. CHILDREN'S PRIVACY
Our Services are intended for a general audience and are not directed toward children.
We do not knowingly collect personal information from children under the age of 16 for the purpose of providing our Services.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at:
We will review the request and take appropriate action in accordance with applicable law.
12. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no online system, network, or method of electronic transmission can be guaranteed to be completely secure.
Customers are responsible for protecting passwords and other account credentials associated with their accounts.
13. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on factors including:
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The nature of the information
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The reason the information was collected
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Customer account activity
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Order and transaction requirements
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Tax and accounting obligations
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Fraud prevention
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Legal and regulatory requirements
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Dispute resolution
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Enforcement of agreements
When personal information is no longer reasonably necessary, we may delete or anonymize it in accordance with applicable requirements.
14. YOUR PRIVACY RIGHTS
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These may include the right to:
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Confirm whether we process your personal information
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Access personal information we maintain about you
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Correct inaccurate personal information
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Request deletion of certain personal information
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Obtain a portable copy of certain information
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Opt out of certain targeted advertising
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Opt out of certain sales or sharing of personal information
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Withdraw consent where processing is based on consent
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Appeal certain decisions regarding a privacy request
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Exercise privacy rights without unlawful discrimination
These rights are not absolute and may be subject to legal exceptions.
How to Submit a Privacy Request
To submit a privacy request, please contact:
Please provide enough information for us to reasonably identify you and understand your request.
We may need to verify your identity before processing certain requests.
Where permitted by applicable law, you may also designate an authorized agent to submit a request on your behalf. We may require verification of the agent's authority.
15. APPEALS
If applicable law gives you the right to appeal a decision we make regarding a privacy request, you may submit your appeal by emailing:
Please include sufficient information regarding the original request and the decision you would like us to review.
We will review qualifying appeals in accordance with applicable law.
16. EMAIL AND MARKETING COMMUNICATIONS
If you receive promotional emails from Fragancia Bella, you may unsubscribe by following the unsubscribe instructions included in the email.
Even if you unsubscribe from marketing communications, we may still send transactional or service-related communications, such as:
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Order confirmations
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Shipping updates
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Refund communications
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Account notices
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Security notifications
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Customer support responses
17. INTERNATIONAL DATA PROCESSING
Our service providers may process or store personal information in the United States or other countries in which they operate.
Privacy and data protection laws may differ between jurisdictions.
Where required, personal information will be handled using appropriate safeguards required by applicable law.
18. CONTACT US
If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have questions about how we handle personal information, please contact us.
SITARATRADING LLC
Operating Store: Fragancia Bella
Website: fraganciabella.com
Email: info@fraganciabella.com
Address: 9900 Westpark Dr, Ste 204, Houston, TX 77063, USA
Fragancia Bella is an online store operated by SITARATRADING LLC.